Coming November 2026

Shapes

Calm visual stimuli for the earliest months

Calm, high-contrast shapes for the first months of life. Start it once — the app takes care of the rest.

For babies aged 0 to 6 months · iPhone · iPad · Pricing announced at launch

Help with Shapes

The idea

Newborns see differently

In the first weeks of life, vision is still blurry and low on colour. Strong light-and-dark contrast is what a baby can reliably make out and hold in focus. That is exactly what Shapes is built around.

The app shows simple black and white forms that change in a calm, endless loop. No sound, no effects, no reward loops — just one shape that stays for a while, then the next.

In the first weeks: Blurry and almost without colour. What remains is the rough outline — where it is light and where it is dark. — **In the first weeks**Blurry and almost without colour. What remains is the rough outline — where it is light and where it is dark.

With fully developed vision: Sharp edges, fine gradations of colour, detail down to the fur. This is the same soft toy to an adult. — **With fully developed vision**Sharp edges, fine gradations of colour, detail down to the fur. This is the same soft toy to an adult.

An approximation, not a medical illustration. It shows why strong light-and-dark contrast lands better in the first months than colourful pictures.

Features

What Shapes does.
And what is deliberately missing.

High contrast

Pure black on white and the reverse — the combination young eyes perceive most easily.

Changes on its own

Start the app and the shapes cycle automatically in an endless loop. Your hands stay free.

Choose shapes and pace

You decide which shapes appear and how long each one stays. After that there is nothing left to do.

Completely silent

Shapes plays no sound and asks nothing of you. Not even a notification.

No ads, no distraction

No banners, no cross-promotion. The app shows shapes — that is all.

Collects nothing

Shapes needs no account and no internet connection. There is nothing to transmit, because nothing is gathered.

The motifs

Things that actually exist

A teddy, a bottle, an elephant, the moon — bold silhouettes in black and white. Recognisable things rather than abstract patterns: what a baby sees here it will meet again away from the screen.

In everyday life

For the small moments

During a nappy change

Put the iPhone or iPad down beside you. Something to look at that distracts without exciting.

In a quiet minute

A few minutes of watching together, with nothing anyone has to achieve.

On the move

Works offline. No loading, no buffering, no surprises in aeroplane mode.

A note from us
Shapes is a small diversion for in-between moments and replaces neither attention nor medical advice. Screen time for babies should stay short and always happen with an adult present. If you have questions about your child's visual development, please speak to your paediatrician.

Questions about Shapes?

Write to us directly. We answer personally — and read every message ourselves.

Help and common questions